Nrsen Trading · Riyadh · Since 1999
Opening doors to the Saudi market. Building brands that belong in it.
Nrsen partners with beauty and skincare brands to distribute their products and grow their presence in Saudi Arabia. We combine access to sales channels with a marketing team that understands local audiences, helping each brand turn market opportunity into meaningful visibility.
Our achievements
Our journey in numbers
- 27+Years in the Saudi market
- 16Partner beauty and skincare brands
- 100+Retail accounts
- 500+Campaigns delivered
- 800+Influencers and content creators we have worked with
- 100+Mega influencers promoting our brands
Market experience, from brand to shelf.
Since 1999, Nrsen has grown alongside Saudi Arabia’s beauty market. We help partner brands understand their opportunities, connect with relevant sales channels, and build visibility through plans, content, and campaigns shaped by local consumer insight.
About NrsenSince 1999
Our journey
Choose an era or a year
To be the leading regional partner for authentic, effective beauty and wellness brands, connecting innovators from Asia, Europe and beyond with consumers across Saudi Arabia and the wider region.
- 01
A smarter distribution platform
Building a more digitally enabled distribution model that creates sustainable growth for our partners.
- 02
Local capabilities
Developing local talent and expertise that strengthen Saudi Arabia’s growing beauty and retail sector, in line with Saudi Vision 2030.
- 03
Lasting value
Bringing the right brands to the right consumers, and creating lasting value for our partners, customers and communities.
About Nrsen
A Saudi company growing alongside the brands it represents.
Nrsen began its journey in Riyadh in 1999. Over the years, our work has grown from beauty retail into partnerships with skincare and beauty brands, supporting their access to and presence in the Saudi market.
What guides us
Strong partnerships start with an understanding of both the brand and the market. We bring together commercial relationships, marketing execution, and ongoing follow-through to build the right next steps for each partner’s goals and stage of growth.
How we work
Our sales, marketing, and operations teams work with brand and retail partners to coordinate the journey from planning to customer visibility.
Our vision and mission
Our vision
- To establish enduring partnerships with promising skincare brands coming to Saudi Arabia.
- To support the mutual success of our partner brands and local sales channels, while consistently delivering competitive quality and value to consumers.
Our mission
- To redefine wholesale and distribution through specialised marketing strategies, efficient supply chain management, effective distribution and a clear marketplace vision.
- To build and maintain a complete ecosystem that meets the needs of all stakeholders.
Our values
Integrity
Transparency, honesty and accountability in every interaction, with full legal and regulatory compliance.
Quality & value
Careful selection, efficient processes and fair pricing at every step.
Innovation
Data-driven trend forecasting to spot opportunities and anticipate market shifts.
Customer focus
Personalised solutions and ongoing support that build long-lasting relationships.
Dedication to science
Science-based products our customers can trust for quality, efficacy and safety.
Collaborative teamwork
Every voice valued, so we solve complex challenges and deliver results together.
A perspective from our founder & CEO
The market doesn’t stand still.
Neither do we.
Dear Partners & Colleagues,
We find ourselves in an era of deep transformation, a reality we have been living in for several years now, and one that will continue to shape our lives in the near future. Social media, digitally native brands, fintech, artificial intelligence, and the remarkable speed our consumer base is adapting to it all.
We’re a resilient company that is leading a new definition of wholesale and distribution in Saudi Arabia at our core; to provide new skincare and cosmetics brands with a strategic partner helping them flourish in our region. However, we remain steadfast in adhering to our non-negotiable principles, continuing our mission to design a flawless customer experience and increase awareness and knowledge of care and wellness.
Our business group
Part of an established Saudi business group
Alsahli Contracting
With over 25 years of experience, our general contracting and maintenance company serves both the public and private sectors across Saudi Arabia. Since its establishment, it has delivered numerous major projects, building a strong track record of expertise, reliability and commitment to excellence.
Altamdidat Almotaheda Est.
In less than five years, Altamdidat Almotaheda has secured subcontracting contracts with major contracting companies for water network and pipeline installation projects, serving both the public and private sectors in Saudi Arabia.
Regional presence
From Riyadh to the region
Nrsen has a regional presence through offices or operations in five cities, with its head office in Riyadh.
- Jeddah, Saudi Arabia
- Dubai, UAE
- Cairo, Egypt
- Seoul, South Korea
For Brands
A partnership to help your brand grow in Saudi Arabia.
Entering a new market takes more than getting products there. We work with partners to understand a brand’s opportunity, identify suitable retail channels, and build a marketing presence that speaks to local audiences.
What can a brand build with Nrsen?
Market entry
We explore the right starting point for your brand, its audience, and its intended channels.
Distribution and retail
We work to place products across agreed sales channels and develop lasting business relationships.
Marketing
Our team plans and delivers content, campaigns, and creator collaborations that support brand visibility and commercial goals.
How a partnership works
- 1
Understand the opportunity
We learn about your brand, products, intended audience, and priorities for the market.
- 2
Connect with sales channels
We explore distribution channels suited to the products and commercial plan, then follow through on the agreed approach.
- 3
Build brand presence
Our marketing team works on messaging, content, campaigns, collaborations, and activations that introduce the brand to its audience.
- 4
Learn and develop
We review execution and available results, using what we learn to shape the next steps with our partner.
Proof
Partnerships in action
Nrsen × SOME BY MI
From a newly arrived Korean brand to one of the best-known skincare names in Saudi Arabia. With Nrsen, SOME BY MI grew its presence year after year, built a loyal following, and is today one of the leading K-beauty brands in the region.
“We didn’t just put the product on the shelf. We built an audience that asks for it by name.”
50+ online stores
4M+ monthly Instagram reach
11M+ monthly TikTok & Snapchat reach
Operations
How we operate
Logistics
Delivery to retailers, pharmacies and e-commerce warehouses across the Kingdom through international and regional cargo partners, with tracked shipments.
- Nationwide coverage
- Tracked shipments
Warehousing
Our Riyadh warehouses are purpose-equipped for beauty and skincare, with organised storage conditions and precise systems that track every shipment by batch number and expiry date, so products reach our partners in the same condition they left the factory.
- Equipped for beauty and skincare
- Batch and expiry tracking
- Fast order preparation
Finance & systems
One system for invoicing and inventory, with ZATCA-compliant e-invoicing.
Registration & compliance
SFDA product registration with international inspection and certification bodies, and conformity certificates available on request.
An integrated marketing team
A brand’s presence starts before its products reach the shelf.
Marketing is central to how Nrsen works. From audience and message to content, campaigns, creator partnerships, and retail activations, our team helps brands become more visible and relevant in the Saudi market.
- Strategy and messaging
- Content and creative
- Influencers and creators
- Campaigns and digital
- Experiences and events
- Retail support
Team capabilities
What we work on
Strategy and messaging
Define the objective, audience, and idea that fit the brand and the market.
Content and creative
Develop platform- and product-relevant content with consistent visuals and messages.
Influencers and creators
Select and coordinate suitable collaborations and follow through on delivery for each campaign.
Campaigns and digital visibility
Organise the brand’s presence across agreed channels and review available performance data.
Experiences and events
Create opportunities for audiences to interact with the brand and its products when the activity supports a defined objective.
Retail support
Coordinate materials and activations that help present the brand across stores and platforms.
Marketing team
Meet the marketing team
An integrated in-house team bringing strategy, content, design, creator partnerships and campaigns under one roof, working alongside our sales and operations teams so each brand reaches its audience clearly and consistently.
- Marketing Manager
- Advertising & digital campaigns leads
- Customer service & brand management
- Influencer & celebrity relations
- Creative Content Manager
- Marketing & ad campaigns specialist
For creators
Nrsen Creator Community
We welcome creators who share our interest in beauty and skincare. Register your interest to explore opportunities with the brands Nrsen works with.
Join the Nrsen Creator CommunityBrands we work with
Beauty and skincare brands, each with its own identity, audience, and opportunity in Saudi Arabia.
Select a brand to learn more
Our partners
Partners in success
We work with more than 100 retail accounts, from major pharmacy chains and beauty retailers to e-commerce platforms and specialised beauty stores.
- KAKAO Beauty
- Saleh Stores
Business partners
Trusted service partners
We work with established international and regional providers in logistics, inspection, certification and business systems, so every product arrives safely, to standard and fully compliant.
Logistics & cargo
- UPS
Inspection, certification & compliance
- FAHES
- Bureau Veritas
ERP & business management
- Odoo
Cloud & email
For Retailers
Beauty and skincare for your shelves, with a team you can speak to directly.
Nrsen works with beauty retailers, pharmacies, and online platforms in Saudi Arabia. If you run an independent shop or a small retail business, you can also enquire about available brands and products and discuss a supply arrangement suited to your business.
Who is this for?
Independent shops and small businesses
Tell us about your store, city, and the products your customers look for. Our team will review your enquiry and discuss options under our current supply policy.
Retail and pharmacy chains
Get in touch to discuss brands, categories, and a possible plan for your locations.
Online stores and platforms
Tell us about your business and the brands you are interested in stocking.
How to get started
- Select the brands or product categories you are interested in.
- Send us your business details using the form.
- The relevant team will discuss availability, the process, and applicable commercial terms with you.
Enquire About Wholesale
Contact
How can we work together?
Select the reason for your enquiry and share a few details. We will direct your message to the relevant team.